Paid Search (PPC)

What is PPC

Pay Per Click (PPC) is the advertising equivalent of putting pennies in the meter. You pay for what you need and what you use, you never pay for dead ends and wasted opportunities.

It is effectively online advertising that can be on websites in banners on Google search pages. You get to choose what you say in your ad, the size you want it to be and most importantly, you decide how many times you want it to be displayed.

Best of all, you are in charge. You can set a daily budget, adjust your spending as you go, target at certain times or in certain places and all at the click of a button. Once set up – you are in charge and that feels great. Your PPC is yours alone, individual, bespoke and tailored to your needs.

  • Only pay when your ad is clicked on
  • Develop and change your ads using your gained knowledge
  • Create ads that deliver on your keywords
  • Manage your campaigns to be as effective as possible
  • Utilise search and PPC experts to make the most of this huge platform
  • Reach an audience of millions and know they want to see your ad.

Business Goal Focus

We want your business needs to be effectively met by your advertising choices. So your ads will be targeted, written to gain the right readership and timed to coincide with promotions, holidays or events that will drive sales.

Data Driven Results

Advertising may be an inexact science, but the facts are clear to see when it comes to PPC. the analytics don’t lie and will ensure that your ads can be tweaked and adjusted to gain the best possible results.

Always Innovating

Constant change is the key to PPC success. Without knowing how to change your advertising content, timing and locations, you will never reach those business goals. Our experts will use innovative methods to achieve those goals.

Our Approach

All businesses will have a set budget for advertising – that makes good sense. But what if you could adjust what you spend on a daily basis to effectively meet expectations, to support promotions and as you learn what works and what doesn’t? PPC means you avoid putting all your eggs in one basket. It puts you in control.

These days PPC ads are on social media, mobile platforms, websites and on search engines. Your net is spread far and wide. Your ads need to be optimised to make the most of your potential audience and to be targeted at the right readers. By using an expert PPC supplier you are ensuring that you get the most for your money and you enjoy good success with each campaign

PPC Services

What we can do for your business

Google Adwords

Google Adwords

This is the holy grail of PPC advertising and where it all started. Your ads will appear alongside search results, allowing you to target those potential customers who are already searching for your product or service.

Bing Ads

Bing Ads

This Microsoft product offers a similar PPC system to other search engines. It utilises the power of search terms to connect you with your customers right then when they are looking for your product.

Local Listings

Local Listings

Google now allows your ads to be locally targeted by appearing on their maps pages. So your ads could show up when people are searching for other businesses in your area. So you can make the most of your local shared businesses and competition.

E-commerce & Retail

E-commerce & Retail

f you have a new e-commerce or retail business, you can make the most of your advertising budget by using PPC. Your customers can be funnelled to the pages you want them to land on via your advertising.

Paid Social (Facebook & LinkedIn)

Paid Social (Facebook & LinkedIn)

interact with your customers on their favourite social media platforms in a way that is targeted and fun. Your ads can be larger, more innovative and interactive, giving you more opportunity to connect with your customers on a level they understand.

Display & Banner Advertising

Display & Banner Advertising

website owners will happily allows the right advertisers to display their ads on their sites. By choosing your ads carefully you can have your message displayed on well visited sites with thousands of potential customers.

Paid Search Audits

If you already have PPC in place and it isn’t working, you may want one of our experts to audit your current system and see where changes can be made to gain better results. By using a variety of analytical tools, it is possible to easily identify weak spots and test out new strategies. Once changes are implemented they can be checked on an ongoing basis to ensure they are still meeting expectations.

What we report on

Google Analytics

Your basic reporting options will always include a list of figures detail the numbers of clicks, the return on our investment, the times and dates of those clicks and the effectiveness of your campaign and the approaches taken.

Results

These numbers will then be turned into results. How many of these clicks turned into sales, what pages did they visit and did they return. This should be able to yield a percentage increase in your turnover due to the campaign.

Future Plans

Once your campaign has been analysed, the required changes and tweaks for the future will be reported on. In this way you know what worked and what did not and the ways that future campaigns can achieve even better results.

Ready to go on your Digital Discovery?