Search Engine Optimisation (SEO)

What is SEO?

Search Engine Optimisation (SEO) takes your creative website content and ensures it means something.

It turns your words and website structure into useful traffic and makes sure that your customers find you.

Essential SEO ensures that search engines can find your website when your customers use common (and sometimes not so common) search terms. It is about making sure that your content meets the criteria laid down by the likes of Google and therefore outranks other websites that fall into your market.

Through a process of discovery, we can find the keywords that your customers are using to search for your product or service and we can format your website with the correct words, delivered in the right way to turn those conversions into sales.

What we do

We will effectively analyse your website, suggest and implement changes and then track them and tweak them to ensure you are are getting the results you want.

Why we do it

We understand that our client require good SEO, even if we have not personally designed the website. We want to see your website at the top of the rankings because its good for our business too.

The results we get

We are proud to have helped to launch some successful websites with great content and to have seen significant improvements with our clients – especially when it comes to conversions.

SEO Means Quality not Quantity

The days of keyword stuffing are long gone. Quality content is key – that means it must be unique, relevant and searchable. That takes expertise and we are brimming with technical and practical advice that will take your website to where it deserves to be. Organic content such as ongoing glogs, news items, forums and newsletters will keep your content ticking over, while your static content will deliver the high quality search terms you need.

This high quality SEO needs to translate to all platforms and that means mobile. The world of mobile is a different kettle of fish when it comes to SEO. the content is more concise, the layout more challenging and the ability to create high quality content is more difficult. That’s why you need expert help.

Why Do I Need SEO?

This isn’t just about getting to the top of the Google rankings through simple organic growth – SEO delivers those rankings into real traffic that affects your bottom line. SEO matters but it may not be right for all businesses. Our aim is to conduct a technical audit to discover your particular needs. This would show how your SEO is currently working, what changes are required and the cost bs benefits of those changes.

SEO vs. PPC

SEO is ideal for any business wanting to experience growth – but it doesn’t happen overnight. SEO takes time to embed. It needs to be monitored and altered to meet the changing demands of your customers, your changing business and Google algorithm alterations. We recommend a combination of SEO for long term growth and Pay Per Click for a quick boost in customer numbers. PPC can deliver quicker results, but SEO is for the long haul.

SEO Services

What we can do for your business

Mobile SEO

Mobile SEO

A smaller screen, less room for content and sharper and more concise text all mean that SEO options become more limited. Ensuring that your content is optimised for all devices is essential and when it comes to mobile SEO, we really do know our stuff.

Technical Site Audits

Technical Site Audits

Our experts can take a close look at your website and discover where it requires improvement, what works well and where small., but significant changes can make all the difference.

Backlink Analysis

Backlink Analysis

Backlinks can form a significant part of your SEO package, but if they are not working well or coming from sites that are useful, you may be wasting precious energy. We can find the backlinks that will work and show you how to use them.

Local Optimisation

Local Optimisation

By taking advantage of local searches by local people, you can reach an audience that is truly looking for your goods and services. By targeting your local area through the right keywords, you can improve your sales.

What we report on

Reporting

The most important metric you’ll be interested in has to be the improvements in your visitor numbers. We will let you know how those visitor numbers have grown and to what extent the visitors have increased your turnover.

We will report on how well your backlinks are working. Are those authority sites sending visitors back your way, or do we need to look again at which sites are best for returning customers.

The journey your customer makes from the moment they land on your homepage will tell us how well each of your pages is performing. From this we can ensure that the best pages have the most opportunities for a sale.

Ready to go on your Digital Discovery?