Conversion Rate Optimisation (CRO) works hand in hand with Web Analytics to ensure that the traffic that makes its way to your website, stays there and buys. Its as simple as that. CRO gives you conversions.
This is all about data. Who is coming to your website? Where are they coming from? What time of day do they visit and how long do they stay? What pages do they visit and most importantly, why do they leave without buying? If you have all of this information, you have the holy grail of website sales. You have an audience that wants to be there and wants to buy.
Why is CRO important for your business?
Web analytics tells us this information and CRO tells us what to do with it. Through a series of strategies, testing, tracking and analysis – those people that already go to your site can be encouraged to visit the pages you want to funnel them into and they may just spend a little money while they are there.
There’s a little psychology and human behaviour involved, but CRO is based in science and will look closely at your website to determine where it is great and where it is missing the mark. Fix the holes and the technical glitches and suddenly your website is a destination of choice.
It is clear to see that this can have huge implications for your business. You can effectively targeting your marketing strategies, understand your customers, optimise your website and content and ultimately, improve profit.
The changes made to your website need to be checked in an analytical way. A/B testing ensures that no stone is left unturned and you are maximising the tweaks to achieve the best results.
Your website needs to be tested by real human users to establish weak points and to maximise the positives. Gaining feedback from users is a crucial step in the optimisation process.
Heat Mapping & Scroll Tracking
Heat Mapping & Scroll Tracking
By analysing where users scroll, the position of their mouse on the page and even their eye movements across the page, you can establish the best ways to present your content to encourage click-thrus.
How does CRO work?
We bring together standards good practise website design and content strategies with human behaviour analysis to give you a more powerful tool to maximise sales. Through a series of small changes, tweaks and testing your website can become your pathway to your customers – allowing your business to thrive.
CRO and analytics can help you:
Discover how your website can maximise the potential that is already there
Create useful pathways that lead to sales
Optimise strategies through analytics
Use strategies, mathematics, science and psychology to improve sales
Bring together your SEO and PPC with your CRO and see what power really is
The testing process
We use a tried and tested process of discovery to ensure your website is meeting its potential.
Discovery – we look at what you have now and learn what works and what doesn’t
Strategy – we create a plan for your website content and design that enhances the best and strips away the worst.
Testing – we start to implement changes carefully and analytically, discovering the best path that yields the best results.
Implementation – we add the required coding to your website, giving it the power it needs to create the most conversions
Reporting – once up and running the results are reported and tweaks are made on a continual basis to allow for changes in behaviour and any business changes that take place.